In 2018, DZNR Design Studio had the opportunity to design and showcase the Dizainăr Booth at Ambient Expo—a lightweight, modular, and highly functional exhibition space. The design concept was rooted in practicality and versatility, aligning with the brand’s focus on sustainable solutions and international expansion.
Innovative and Eco-Friendly Design
The booth’s walls were ingeniously constructed from cardboard boxes, chosen not only for their lightweight properties but also to emphasize Dizainăr’s commitment to sustainable practices. These very boxes, used regularly for shipping products across Europe, doubled as an integral part of the booth’s structure. Products like lighting fixtures, interior design accessories, and small furniture often traveled in these versatile boxes, making them a fitting symbol for the brand’s international journey.
Custom Branding with Vinyl Stickers
To enhance the booth’s aesthetic and communicate key brand messages, portions of the cardboard walls were covered with vinyl stickers. This simple yet effective technique allowed the booth to maintain its eco-conscious foundation while adding a polished, professional touch that drew visitors’ attention to Dizainăr’s mission and products.
A Flexible Space for Collaboration
With an impressive 80 sqm of space, the booth was designed to do more than just display products. It was also a dynamic platform for hosting designer conferences and engaging with creative professionals, fostering meaningful conversations within the design community.
This portfolio piece captures how DZNR Design Studio crafted an adaptable, forward-thinking environment for Dizainăr, pushing the boundaries of functional design.
Booth design: Mihnea Ghilduș, Magda Traciu, Raul Cadar
Photography: Mihnea Ghilduș, Alexandru Nicușor Matei